Privacy Policy
Love Never Fades
Last updated 1st September 2026
About Love Never Fades
Love Never Fades respects your privacy and is committed to protecting your personal information.
This privacy policy explains how I collect, use, store and protect personal information when you visit the Love Never Fades website, contact me, make an enquiry or place an order.
Love Never Fades is a sole trader business owned and operated by Kirsty NorrisWho I Am
Love Never Fades is a sole trader business owned and operated by Kirsty Norris.
For the purposes of UK data protection law, I am responsible for deciding how and why your personal information is collected and used.
If you have any questions about how your personal information is handled, you can contact me using the details provided on the contact page of this website.What Personal Information I Collect
When you contact Love Never Fades, make an enquiry or place an order, I may collect information such as:
Your Name
Your email address
Your telephone number
Your address or delivery address where required
Information you provide about the person you are remembering
Details about your requirements, preferences and ideas for a floral tribute
Photographs, images or other personal items that you choose to provide me
Information contained within messages, emails or other communications you send to me
Payment and order information where necessary to process your order
I only collect information that is reasonably necessary to respond to your enquiry, provide my products and services, process your order and communicate with you about it.
You do not have to provide the information that I request, but if you choose not to provide information that is necessary for me to fulfil your request or order, I may not be able to provide the service you have asked for.How I Use Your Information
I use the information you provide to:
Respond to your enquiries and communicate with you about your requirements.
Discuss, design and provide personalised floral tributes and other products or services you request.
Understand your wishes and preferences when creating a tribute.
Review photographs, personal items and other information you choose to provide so that I can discuss how these may be incorporated into a tribute.
Process and manage your order/s.
Arrange payment, collection or delivery where applicable.
Keep appropriate records of my business transactions and meet my legal and accounting obligations.
Communicate with you about an existing enquiry or order.
Deal with questions, concerns or complaints.
Protect the security of my business, website and information.
I will only use your personal information for the purposes explained in this privacy policy, or where I have other lawful basis to do so.
I will not sell your information to third parties.
I will not use photographs, personal information or details you provide to me for advertising or social media without obtaining your permission first.Our Lawful Bases For Using Your Information
I only use your personal information where I have lawful basis to do so under Uk data protection law.
Contract or steps taken at your request before entering into a contract
I may need to use your personal informationto respond to an enquiry, provide a quotation, discuss your requirements, create your requested tribute, process an order and arrange payment, collection or delivery.
Legal obligation
I may need to use and retain certain information where this is necessary to comply with my legal, accounting or tax obligations.
Legitimate interests
I may use the information where this is necessary for the legitimate interests of Love Never Fades, provided that this does not unfairly affect your rights and interests. This may include maintaining appropriate business records, managing and protecting my business, and improving my services.
Consent
Where I ask for your consent to use your information for a particular purpose, such as using a clients photographs, tribute or story for promotional purposes, I will ask for your clear permission before doing so.
You can withdraw consent at any time by contacting me.Photographs and Personal Information
Love Never fades understands that the information shared with me may be personal and meaningful.
Clients may choose to provide photographs, personal items, memories or information about themselves, their family or the person they are remembering as part of the process of discussing and creating a tribute.
I will use this information only as necessary to understand your wishes, discuss your tribute and provide the products or services you have requested.
Please only provide photographs and personal information you are entitled to share with me.
I will treat photographs and personal information with care and will take reasonable steps to keep them secure.
I will not publish, display or use photographs, personal stories or other personal information provided to me for marketing, social media, my website or other promotional purposes without your permission.
Where you provide information that is particularly sensitive, I will only use it where this is necessary for the purpose for which you have provided it and in accordance with applicable data protection law.Who I May Share Your Information With
I do not sell or rent your personal information.
I may share limited personal information with trusted organisations where this is necessary to operate Love Never Fades, provide my services or fulfil your order.
These may include:
Website and technology providers
My website, online enquiry forms and related technology providers may process information submitted through the website on my behalf.
Email and communication providers
Your enquiries and communications may be processed through my business email and communication systems.
Payment providers
Where you make a payment electronically, relevant payment and transaction information may be processed by the payment provider used by Love Never Fades.
Delivery or collection services
Where a delivery service is used, I may need to provide relevant information such as your name, delivery address and contact details so that your order can be delivered.
Professional advisers and authorities
Where necessary, I may share information with professional advisers, such as an accountant, or with HMRC, law enforcement or other authorities where I am legally required or permitted to do so.
I only share information that is reasonably necessary for the relevant purpose and I take reasonable steps to ensure that information is handled securely.How I Keep Your Information safe
I take reasonable and appropriate steps to protect the personal information entrusted to Love Never Fades.
Client enquiries and correspondence are received through my business email account and may be retained within the business inbox while an enquiry or order is being dealt with.
Access to client information is restricted to the people who need it for the purposes of operating Love Never fades. As a sole trader access is currently limited to me as the business owner.
I use password protection and appropriate security measures on the accounts and devices used to access client information. Where available and appropriate, additional security measures such as two-factor authentication are used.
Where photographs or other client files are downloaded to a device for the purpose of creating a tribute, I will take reasonable steps to protect those files from unauthorised access.
I take reasonable precautions when sending, receiving, storing or disposing of personal information and will only retain information for as long as it is reasonably necessary.
If I become aware of a personal dat breach, I will assess the incident and take appropriate action in accordance with applicable data protection law.How Long I Keep Your Information
I only keep personal information for as long as is reasonable necessary for the purpose for which it was collected.
Different types of information may need to be kept for different lengths of time.
Enquiries and correspondence
If you contact Love Never Fades with an enquiry, I may keep your emails and related correspondence while I am dealing with your enquiry and, where applicable, while a tribute is being designed, made and delivered. This allows me to refer back to the information and wishes you have provided and make sure your tribute is created accurately.
Once the enquiry or order has been completed and the correspondence is no longer reasonably required, I will review the information and securely delete personal information that I no longer need, unless there is a legal or legitimate business reason to retain it.
Photographs and other files
Photographs and other files provided for the purpose of designing or creating a tribute will normally only be retained for as long as they are reasonably required for that purpose. Once they are no longer needed, they will be securely deleted unless there is a lawful reason to retain them.
Business and financial records
Certain information relating to orders, payments and business transactions may need to be retained for longer periods to meet legal, accounting or tax requirements. I will retain this information for the period required by applicable law.
I regularly review the personal information I hold and will securely delete or destroy information when it is no longer needed.Your Data Protection Rights
Under UK data protection law, you have rights In relation to your personal information. Depending on the circumstances, these may include the right to:
Ask me for a copy of the personal information I hold about you.
Ask me to correct information that is inaccurate or incomplete.
Ask me to delete your personal information where there is no longer a lawful reason for me to keep it.
Ask me to restrict how I use your information in certain circumstances.
Object to certain uses of your personal information.
Ask for your information to be provided to you in a portable format where the right to data portability applies.
Withdraw your consent where I am relying on your consent to use your information.
These rights are not absolute and may not apply in every situation. For example, I May need to retain certain information where I have a legal obligation to do so.
If you would like to exercise any of your rights or have questions about how I use your information, please contact me using the contact page I have provided on this website.
I will respond to your request in accordance with applicable data protection law.Complaints
If you have any question or concerns about how Love Never Fades handles your personal information, please contact me using the contact details provided on the website.
I will do my best to resolve your concern and will handle data protection complaints in accordance with applicable UK data protection law.
If you remain unhappy with how I have handled your personal information you have the right to the Information commissioner’s office (ICO), the UK’s independent supervisory authority for data protection.
Further information about making a complaint to the ICO is available at the ico.org.uk
Cookies and Website Technologies
The Love Never Fades website uses cookies and similar technologies to help the website function, remember your preferences and where applicable, understand how visitors use the website.
Some cookies are essential for the website to operate correctly, including cookies required for functionality, security and accessibility.
Non-essential cookies will be restricted unless you choose to allow them through the cookie consent options provided on the website.
When you first visit the website, you can choose whether to accept non-essential cookies. You can also manage or change your cookie preferences at any time using the cookie settings provided on the website.
The cookies and similar technologies used by the website may change as the website develops. I will review the website’s use of cookies and update the privacy policy where necessary.
For more information about how cookies work and how you can control them, please use the cookie settings available on the website.
If you have any questions about this privacy policy or how I handle your personal information, you can contact me at:
Email: hello@loveneverfades.co.uk
You can also contact me through the Contact page on this website.
